hauserlacour brand strategy 1

Brand Strategy

Plan, Learn

& Define

The better we know you, the better we can work for you.

From corporate to brand strategy

Which brand strategy is the right one for achieving your corporate goals? How is your brand positioned and what are your competitors doing? Which values stand for your brand core, and how can this be developed and lived out?

Together with you we develop a communicative strategy, which sets the right course for the design process and helps you develop your company in line with the strategic goals and make it attractive for your target groups.


  1. Analysis, revision and redevelopment of brand strategies
  2. Market, trend and competitor analyses
  3. Positioning of brands
  4. Definition of target groups and stakeholders
  1. Communication concept with statements about brand aesthetics and communication
Definition of brand touchpoints
  3. Brand architecture
  4. Naming