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Brand Strategy Corporate Communication

Hyundai

A new look for Europe

hauser lacour consulted Hyundai during a period of one year on a new progressive positioning in the most competitive autmotive market in the world – Europe. 

CASE STUDY

A NEW POSITIONING

hauser lacour worked with Hyundai Europe on redefining the brands perception with a meaningful and differentiating visual brand style. Based on a translation of Modern Premium for Europe the brand values and its target group were sharpened. The results of this strategic reset were the foundation for a new image style. 

 

Brand Movie 

Modern Premium

Hauser Lacour made a powerful film which conveyed newly defined brand values: simplicity, creativity and caring relevant to the European market. 

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art direction

People

hauser lacour art directed a shoot visualising the new target group. The new look is young, dynamic, bright and accessible. The images were successfully employed in brochures and in digital touchpoints. Realised in collaboration with popular photographer Simon Pushmann. 

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Car Photography

Brand image style

Based on our strategic work we devised a new image language for the brands car photography. A few months later the new image concept was applied to the new model Tuscon. The launch and campaign profited directly from this new approach.

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Brand Asset Management

Agency Consistency Guide

We created an online tool for Hyundai Motor Europe which will guide agencies to create evocative creative solutions. The website informs creatives and marketers alike to learn from a centrally managed source.

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Advertising

Refresh Graphics

hauser lacour refreshed the graphic frame work for all advertising formats. We provided templates for immediate implementation. These were imminently downloadable from the created online tool. A fundamental difference was to position the logo on the image. In addition we created a simple system for information and special dealer ads.

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