Many consumers know “Wer liefert was” (Who supplies what?) as the standard work in the search for B2B suppliers in Germany, Austria, and Switzerland. Founded in 1932, the company faced the challenge of revamping its corporate design and redesigning its website. hauser lacour accompanied this process.
For commercial purchasers who have a choice of more than 500,000 providers of services and products in their data base, “Wer liefert was” is what Google and the Yellow Pages are for the man on the street. The last printed edition of the reference work appeared in 2000. The brief entailed developing a contemporary image for the brand, to transfer its core from print to the Internet and design it for all media.