Branding und Corporate Design – Interactive Design – Brand Strategy

Lowago

Electro-Clarity

Your Entry into E-Mobility

»You and your EV. A lot of questions are coming your way.« Lowago has made it their mission to shed light on the complex world of e-car charging tariffs. They developed a tariff comparison tool designed to provide one thing above all: greater clarity. For this start-up, we repositioned the brand, developed the brand design, and handled the UX/UI and overall design for both the website and the app.

All elements consistently focused on the digital product

From the brand strategy and visual codes to the corporate wording—every building block of the new brand is consistently aligned with its digital product: the app. The design system is based on the principles of "Atomic Design" and features a modular, future-proof structure. Following the brand promise of clarity, the elements are brought to life through a dynamic color palette.

E-Autos e-mobil Branding Corporate Design Digital App Web UX UI

E-Auto e-mobil mobility Branding Corporate Design Digital App Web UX UI

Digital Brand Portal and Documentation

To ensure the start-up could hit the ground running with its communications, design and tone-of-voice guidelines were created alongside the brand development. The digital brand portal consolidates all essential brand principles and parameters, enabling Lowago to move quickly and purposefully into the implementation of further media.