A REVOLUTIONARY LIGHTING SOLUTION FOR RETAIL
The retail sector is under pressure. To increase the quality of physical stores and create incentives for customers to visit, flexible retail concepts and greater dynamism are essential. To support this rapid transformation, our client Ansorg has created a true innovation with "Glorea": a lighting system that—thanks to smart engineering and excellent reflector technology—delivers brilliant, uniform light across the entire floor space, while requiring fewer fixtures and resources than other systems. This enables faster remodeling, mixed-use layouts, and greater creative freedom. We supported the product launch of "Glorea" across all communications—strategically, conceptually, and visually.
