Case Study
Sustainable connections
The social engagement program of Fraport AG encompasses support of the Rhine-Main Regional Park, which is the largest project of its kind since 1997. The regional park is a local recreation area that conserves landscapes within the Rhine-Main metropolitan area, connecting them by means of a wide-ranging network of “regional park routes” with a total length of more than 1200 kilometers. hauser lacour was commissioned by Fraport to develop a long-range communication strategy to increase awareness of the Rhine-Main Regional Park among the area’s populace.