"STRATEGY IS OF INCREASING IMPORTANCE TO US. WE ARE PLEASED THAT CUSTOMERS NOW SEE US NOT ONLY AS DESIGNERS, BUT ALSO AS CONSULTANTS AND COLLABORATORS. THIS IS THE PREREQUISITE FOR DELIVERING OUTSTANDING INTERDISCIPLINARY AND HOLISTIC SOLUTIONS."
Laurent Lacour studied visual communication and art at Offenbach University of Art and Design. He is a partner at Hauser Lacour, where he has steered many award-winning projects including branding and corporate design projects for Siemens, Swiss Re, Münchener Rück Insurance AG, the De Gruyter academic publishing house, Fraport AG and Deutsche Börse Group. He has also realized many projects for cultural institutions and companies such as the corporate design of the Cologne Philharmonic, the Frankfurt Museum of Modern Art and Frankfurt Art Association, the Siegen Museum of Contemporary Art, the Max Planck Institute in Florence and others. He focuses on brand management, strategy, branding, corporate design, interactive design, exhibition design and architecture.
WORK ON THE INTERFACES BETWEEN ART, SCIENCE, BRANDING AND DESIGN
Laurent Lacour develops design research projects and scientific discourses mainly in the course of various university projects at ZhdK Zurich University of the Arts, HFG Basel Academy of Art and Design, in Darmstadt (h_da) and at HFG Karlsruhe University of Arts and Design. He played an active role in the research projects of the Design2Context Institute at ZhdK Zurich University of the Arts, where he was an instructor in the postgraduate master program. The institute has been described as one of the most influential design research institutes in Switzerland. The central areas of research included theses on social, urban and political topics at the interfaces to architecture and sociology, theses on complexity in the transdisciplinary and social context with a focus on design systems, and theses concerning the relevance and potential of design.
HOLISTIC BRAND MANAGEMENT
Laurent Lacour represents an active, transdisciplinary view of design research, and places design in ever new contexts and relationships, always with a contemporary approach to practical research methods. As such he advocates a holistic understanding of branding, which he applies at Hauser Lacour for clients facing complex strategic challenges. Since April 2011 he has been a full professor in the Department of Design at Düsseldorf University of Applied Sciences with a focus on corporate design.