Corporate Design Agentur Hauser Lacour

Brand Strategy & Transformation

Plan, Learn

& Define

We sharpen positioning, narrative and visual attitude. So that brands provide orientation and remain consistent in a complex, digital world for holistic business success.

From corporate to brand strategy

Which brand strategy is the right one for achieving your corporate goals? How is your brand positioned and what are your competitors doing? Which values stand for your brand core, and how can this be developed and lived out?

Together with you we develop a communicative strategy, which sets the right course for the design process and helps you develop your company in line with the strategic goals and make it attractive for your target groups.

OUR SOLUTIONS

  1. Analysis, revision and redevelopment of brand strategies
  2. Market, trend and competitor analyses
  3. Positioning of brands
  4. Definition of target groups and stakeholders
  1. Communication concept with statements about brand aesthetics and communication
  2. 
Definition of brand touchpoints
  3. Brand architecture
  4. Naming

Related

Cases