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Corporate Design

Deutsche Börse Group

We make markets work

 

Case Study 

The gateway to international markets

As one of the world’s largest exchange organizations, Deutsche Börse Group opens the way to global capital markets for investors, financial institutes and companies. The corporate design revamped by hauser lacour communicates the corporate values to the target group more effectively. 

Project Assets

BRAND STRATEGY

An eye on change

Making changes visible, without looking different: As an established brand of the highest quality, Deutsche Börse Group is continually refining its corporate design to suit market requirements. hauser lacour is s a long-standing partner in this process and for a second time was commissioned with re-launching the entire media portfolio. 

STRENGTHENING THE BRAND

Strengthening the brand

The logo is combined with the claims of the relevant corporate divisions and integrated into the new logo module. As an important design element it serves an as an eye-catcher on brochure covers. The brand is strengthened visually and content-wise. 

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IMPLEMENTING COMPLEX BRAND REQUIREMENTS

Creating identity
and communicating it flexibly

The new, more flexible design concept opens the corporate design for the different requirements of all the corporate divisions while nonetheless guaranteeing a uniform appearance – from invitations to trade fair fittings. Extensive manuals with clear rules and dimensions enable their easy implementation in everyday corporate life.

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SUSTAINABLE QUALITY ASSURANCE

Active brand consulting

As part of a long-standing, successful working relationship with Deutsche Börse Group, hauser lacour also looks after, among other things, the brands Xetra and Börse Frankfurt. The development of imagery, as well as advertisement and brochure concepts guarantees sustainable quality assurance with regard to the corporate image.

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Deutsche Börse Group