hauserlacour deichtorhallen 1

Corporate Design

Deichtorhallen

BUILDING BY THE SEA

Deichtorhallen Hamburg

The aim was to create a corporate design that has a clear visual reference to “Deichtorhallen”. For this reason the concepts drew both on the exposed location – directly adjacent to the port of Hamburg, and the unique architecture of the exhibition venue. The figurative marks had to be able to be used for striking marketing and merchandising purposes, and internationally as well represent the venue in a manner befitting its importance.

hauserlacour deichtorhallen 5