“BRANDS ARE MODERN-DAY LIGHTHOUSES THAT SHINE BOTH INWARD AND OUTWARD. THEY PROVIDE ORIENTATION, GENERATE TRUST AND POINT THE WAY TO ECONOMIC SUCCESS AS WELL AS PROMOTING MEANINGFUL INNOVATION.”
Maik Hofmann holds a degree in business administration and began his professional career at the Gerling Group in Cologne.
At agencies such as Bates/141, argonauten/G2 and Geometry Global, he was responsible for accounts including Commerzbank, Chevrolet, Deutsche Telekom, Leica Camera, Lufthansa Cargo, Maserati, MEWA and SEAT.
His work has received numerous awards – both in creative competitions such as the Cannes Lions, Clio, One-Show, London International Award and ADC, and design competitions like the Red Dot Design Award, iF Communication Design Award, and DDC, as well as renowned effectiveness awards including the Effie and the AME.
HOLISTIC BRAND MANAGEMENT
His main focus is in the areas of brand management, strategy, digital transformation and topics such as effectiveness communication.