Dr. Michael Schwarz

Senior Consultant Brand Strategy

“VISUAL BRANDING IS NOWADAYS A MAJOR SUCCESS FACTOR FOR ANY BRAND COMMUNICATION. AND PRECISELY THIS IS HAUSER LACOUR’S STRENGTH – FROM BOTH A STRATEGIC AND CREATIVE POINT OF VIEW.”

I’ve been working in the communication industry since the 1980s: first of all for advertising agencies, later on mainly for design and PR agencies. As different as this work was, and indeed still is, there is a common denominator: the brand. As such I have increasingly been involved with brand strategy and communication concepts, which now account for the biggest part of my work. For over ten years now I have been initiating, conceiving, and implementing numerous projects with hauser lacour. I particularly like this working relationship. Nowadays good brand communication functions more than ever on the basis of images: Visual branding decides whether a brand is successful or not. With regard to strategic brand visualization hauser lacour operates in a way that is particularly committed, prudent, and precise. And – cue interactive branding – is always open to new, pioneering solutions. As such, a client can expect visibly more quality and better communication solutions from hauser lacour than from most other design and brand agencies. And for the staff, regardless of whether they are freelancers or permanent – working in a hauser lacour team is like a privilege.