“The strategic elaboration of effective brand experiences demands a cross-discipline passion for design. At hauser lacour this is noticeable in every project.”
With my strategic and conceptual mindset and activities I assist the team in designing and shaping brand experiences in an age characterized by fundamental digital changes.
Whether we are talking about (digital) media, networked products or innovative services – with my integrative approach to user needs, business targets and technical potential I see myself as a bridge builder who facilitates the transition from brand strategy to application.
To this end I use not only strategic planning and design thinking methods, but also user experience of design.
As part of the hauser lacour team I like the fact that we appreciate one another and bounce creative ideas off one another as an excellent unit.